DEVELOP JOOMLA EXTENSIONS HOW TO
This ebook would not be a sales book, rather an informative ebook showcasing the best practices for web design and how to effectively do this in Joomla!.
DEVELOP JOOMLA EXTENSIONS FOR FREE
Instead of going the traditional marketing route and buying ads to push my message in front of people, I decide to create a premium ebook that people can download for free on our website entitled, “The Ultimate Joomla Web Design Guide”. are intrusively displayed in front of customers, many who may not be interested in the product or service.įor example, let’s pretend that I’m the marketing manager for YooTheme and we wanted to push the WidgetKit component. In contrast, traditional marketing like TV, radio, print, Internet ads, etc.
This can be done in many different ways, but one of the key staples in inbound marketing is to attract prospective customers with educational, informative and high quality content. The concept of inbound marketing is to create informational materials that can be found by anyone looking for more information on a particular topic matter. Inbound marketing is one of the fastest growing marketing styles on the planet for a reason: it works. With that being said, on to the heart of this article… That’s why it’s critical that Joomla! business owners make it a habit to regularly educate themselves in the business side of the company.
You could be the best developer in the world, but if you aren’t able to run the business end, your business is destined to fail. Joomla! extension development), as a business owner your job is to master the business end of things like marketing, sales, operations, etc. I know this is a long article, but trust me there’s some good stuff in here and it will be well worth your time to read! Consider your time reading this article an investment in your business.Īs explained in the intro, one of the big problems many small business owners are facing is the reality that it doesn’t matter how good you are at whatever particular niche you’re in (i.e. This article will serve as a general guide for Joomla! extension developers to use in creating a rock star marketing strategy.īefore we get to the meat of this article, I feel it necessary to set the stage for you and explain why as a small business owner in the Joomla! community, it’s critical to read and educate yourself in this type of content. In most businesses, the growth is reliant on having a strong marketing strategy, however, many business owners either do not have a business background or simply are not looking at the big picture. A successful marketing plan is critical for any business whether you're building widgets or developing Joomla! extensions.
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